“Don’t go behind me, I may not know how to lead. Don’t go ahead, I may not want to follow you. Come to my side so we can walk together.”
Indigenous Ambassador
Sergio Negrete Maldonado “Cheko”
Appointment of Mr. Sergio Negrete Maldonado as Indigenous Ambassador of the Indigenous Embassy of Mexico in Canada
The Indigenous Embassy of Mexico in Canada is honoured to announce the appointment of Mr. Sergio Negrete Maldonado as Indigenous Ambassador, in recognition of his leadership, lifelong commitment to Indigenous Peoples, and visionary role as founder of this unprecedented diplomatic initiative.
Mr. Negrete Maldonado becomes the first officially recognized Indigenous Ambassador, leading the way for the first registered Indigenous Embassy in the world. His appointment marks a historic milestone in the diplomatic recognition of Indigenous Nations, reaffirming their sovereign voice on the international stage and advancing their collective rights through an autonomous and pluricultural perspective.
As Ambassador, his mission is to strengthen ties between Indigenous communities in Mexico and Canada, represent the interests and aspirations of Indigenous Peoples, and promote collaboration in cultural, educational, spiritual, economic, and political spheres—based on the principles of respect, reciprocity, self-determination, and justice.
Message from Ambassador Sergio Negrete Maldonado:
“I accept this appointment with deep humility, respect, and love for our Peoples. This Embassy is born from the heart of our struggles and hopes—a legitimate space where the Indigenous voice rises with dignity, asking no permission, carrying the strength of our ancestors and the vision of our daughters and sons. I do not merely represent an institution, but the living memory of our original Nations and their right to exist freely, in dialogue with the world without giving up who we are. It is time to walk with our heads held high—with identity, with justice, and with unity. May this Embassy be a bridge of hope and dignity for all.”
Vice President
Lic. Geraldina Arevyan
The appointment of a member as Vice President of the Indigenous Embassy of Mexico in Canada marks a significant moment for strengthening cultural and diplomatic ties. This role entails defending the rights, traditions, and contributions of Indigenous communities, both in Mexico and in collaboration with Indigenous groups in Canada. The Vice President is expected to foster intercultural dialogue, promote sustainable development initiatives, and serve as a representative of Indigenous perspectives in diplomatic discussions. This appointment reflects a commitment to the inclusion and recognition of Indigenous voices on the international stage.
Minister of Social and International Relations
CP. Raul Alvarez Ballesteros
The Indigenous Embassy of Mexico in Canada is honored to appoint Raúl Álvarez Ballesteros as Minister of Social and International Relations, in recognition of his outstanding professional career and his commitment to building bridges between Indigenous communities and the social and international sectors. In this important position, Mr. Álvarez Ballesteros will be responsible for leading initiatives that promote social cohesion, inclusion, and sustainable development of Indigenous peoples, as well as strengthening international relations between Mexico and Canada. His responsibilities include creating strategic alliances with social, governmental, and private organizations; representing the interests of Indigenous communities in international forums; and designing projects that foster intercultural understanding and collaboration. Her main objective will be to ensure that Indigenous communities have an active voice in the global arena, promoting policies and actions that advance social justice, respect for ancestral traditions, and the comprehensive well-being of Indigenous peoples. The Embassy trusts that her leadership will be essential to achieving a positive and lasting impact on the mission’s objectives and building a more just, equitable, and supportive society.
Director of Cultural Policies
Lic. Luis Arturo Sánchez Del Villar
As Director of Cultural Policy, in this important role, he will play a key role in promoting Indigenous cultural expressions, fostering understanding, respect, and appreciation of our traditions on the international stage, particularly in Canada.
This appointment reflects his tireless commitment to strengthening the cultural ties between Mexico and Canada and his dedication to ensuring that the voices, stories, and ancestral knowledge of our Indigenous communities continue to have a worthy place in the contemporary world. We are confident that, under his leadership, we will create and foster spaces for dialogue, learning, and celebration that enrich both Indigenous communities and society as a whole.
We extend our sincere congratulations and have full confidence that Luis Arturo Sánchez Del Villar will continue to serve this noble mission with passion and dedication.
Donations and Funding Director
Lic. Francisca Cano Villen
The Indigenous Embassy of Mexico in Canada is honored to appoint Francisca Cano Villén as Director of Funds and Donations, recognizing her management skills and commitment to promoting initiatives that benefit Indigenous communities. In this role, Ms. Francisca Cano Villén will be responsible for coordinating and overseeing fundraising and donation strategies, ensuring that resources are allocated to projects that promote sustainable development, social inclusion, and the preservation of Indigenous culture. Her mission will be to establish strategic partnerships with organizations and donors, ensuring that the embassy’s initiatives receive the necessary financial support to create a positive and lasting impact on Indigenous peoples.
Deputy Director of Donations and Financing
Carol Cano Yacupoma
As part of its growth and consolidation, Carol Cano Yacupoma has been granted an honorary appointment as Deputy Director of Donations and Fundraising, in recognition of her commitment to Indigenous causes and her experience in managing resources for community projects.
In her new role, Carol will lead efforts to:
Develop Funding Strategies: Design and implement initiatives to raise funds that support the embassy’s cultural, educational, and advocacy programs.
Build Institutional Partnerships: Establish strong relationships with foundations, government bodies, and organizations in both Canada and Mexico to secure long-term support.
Ensure Financial Transparency: Promote responsible and transparent use of funds, ensuring full accountability to Indigenous communities and donors.
Support Grassroots Projects: Direct resources toward initiatives that promote sustainable development, cultural preservation, education, and health within Indigenous populations.
Carol’s leadership in this role will be vital in expanding the embassy’s impact and ensuring that Indigenous voices and needs are supported both in Canada and abroad.
Treasury and Finance Department.
Mr. Christian Basantes
The Indigenous Embassy of Mexico in Canada is honoured to appoint Mr. Christian Basantes as Director of Treasury and Finance, in recognition of his solid background in financial management and his strong commitment to transparency and the responsible stewardship of resources.
In this key role, Mr. Basantes will be responsible for overseeing and managing the Embassy’s financial resources, ensuring their efficient administration in alignment with the goals of sustainable development and social inclusion for Indigenous communities.
His mission will be to ensure the financial viability of the Embassy’s projects and programs, while fostering collaboration between Mexico and Canada on initiatives that support the economic well-being and empowerment of Indigenous Peoples.
Indigenous Youth Program Director
Javier Alejandro Vazquez
The Indigenous Embassy of Mexico in Canada is honored to appoint Javier Alejandro Vázquez as Director of Indigenous Youth, recognizing his commitment to the empowerment and development of Indigenous youth. In this role, Javier Vázquez will be responsible for designing and implementing programs and policies that strengthen the active participation of Indigenous youth in the social, political, and cultural life of their communities. His mission will be to promote youth leadership by fostering education, access to development opportunities, and respect for ancestral traditions, while also fostering the integration of Indigenous youth in a global context. His goal will be to create spaces where Indigenous youth can express their ideas, challenges, and aspirations, contributing to the construction of a more inclusive and sustainable future for Indigenous peoples.
Events Director
Lic. Ana Gabriela Peralta
The Director of Events of the Indigenous Embassy of Mexico in Canada Society (EIMCS) is entrusted with planning, coordinating, and overseeing all cultural, diplomatic, social, and educational activities that strengthen the presence of Mexico’s Indigenous Peoples in Canada. This role is essential in promoting Mexican Indigenous identity, creating spaces for intercultural exchange, and building strategic partnerships.
Responsibilities and Duties of the Director of Events:
Design, coordinate, and implement institutional programs and official events with cultural, social, educational, and diplomatic relevance.
Represent the Embassy in the planning and execution of official activities, ensuring proper organization and success.
Develop annual event calendars and set priorities aligned with the Embassy’s mission.
Oversee event logistics, including venues, scheduling, human resources, and materials.
Encourage participation from Indigenous communities, government authorities, business leaders, artists, and academics from both Mexico and Canada.
Promote event outreach and visibility in collaboration with the Marketing and Communications Department.
Ensure the correct implementation of cultural and diplomatic protocols.
Guarantee that every activity reflects the values of respect, inclusion, cultural diversity, and community unity.
Establish strategic partnerships with cultural, academic, and diplomatic institutions to enhance events.
Prepare reports and evaluations for continuous improvement in event planning and execution.
Director of Corporate Relations and Project Development
Ing – Arq. Cesar Caballero
The holder of this Directorate is entrusted with the responsibility of strengthening and consolidating the Embassy’s ties with the business sector, both in Mexico and abroad, fostering strategic synergies that contribute to the well-being of Indigenous peoples.
Key responsibilities include:
Representing the Embassy at forums, meetings, and engagements with business leaders, investors, and partner organizations.
Promoting productive, social, and infrastructure projects that drive economic and community development.
Designing and coordinating bilateral and multilateral cooperation initiatives that support the inclusion of Indigenous communities in business and innovation.
Building strategic partnerships to strengthen the Embassy’s programs in sustainable, cultural, and social development.
With this appointment, Eng.–Arch. César Caballero undertakes the commitment to serve with vision, ethics, and responsibility, bringing his professional expertise to the advancement and consolidation of the Indigenous Embassy within the sphere of business relations and project development.
Director of Indigenous Relations and Sports Development
Ing. Marco Antonio Rodriguez
The holder of this Directorate is entrusted with the responsibility of strengthening bonds of unity, dialogue, and cooperation among Indigenous communities, as well as with their leaders and representatives, fostering mutual understanding and collective development.
Key responsibilities:
Represent the indigenous embassy at gatherings, forums, and meetings with Indigenous communities and their leadership, building bridges of communication and collaboration.
Promote initiatives that encourage unity, cultural exchange, and social development among Indigenous peoples.
Establish strategic partnerships with institutions, organizations, and Indigenous leadership to strengthen community work.
Encourage sports as a tool for social integration, community health, and the preservation of cultural values.
With this appointment, the holder of the Directorate of Indigenous Relations and Sports Development undertakes the commitment to serve with respect, vision, and responsibility, contributing to the unity of Indigenous peoples and recognizing sports as a means of cohesion and community development.
Director of Communications
Lic. Karina Rojas Hernandez
The Marketing and Communications Department of the Indigenous Embassy of Mexico in Canada Society (EIMCS) is dedicated to strengthening the institutional image, consolidating the Mexican Indigenous cultural identity, and promoting open, transparent, and effective communication with communities in Canada, Mexico, and internationally.
Our mission is to highlight the values, projects, and achievements of the Indigenous Embassy by developing communication strategies and digital and traditional marketing campaigns that showcase the cultural, social, and educational richness of Mexico’s Indigenous Peoples.
Main Responsibilities:
Design and implement communication and marketing strategies to enhance the Embassy’s institutional presence.
Manage all official communication channels (website, social media, newsletters, and media relations).
Develop outreach campaigns to promote cultural initiatives, projects, events, and strategic partnerships.
Build and maintain relationships with local and international media to increase visibility of activities.
Support the organization of events with promotional materials, institutional branding, and media coverage.
Produce bilingual content (Spanish and English) to reinforce the Embassy’s international projection.
Monitor and evaluate the impact of campaigns to improve communication effectiveness.
Preserve and strengthen Mexican Indigenous cultural identity, ensuring every message reflects respect, inclusion, and belonging.
Being part of the Indigenous Embassy of Mexico in Canada is a profound honour, as it represents not only our ancestral roots but also a commitment to carry the voice, dignity, and wisdom of our Indigenous peoples beyond borders — weaving bridges of respect, identity, and hope for future generations.
